Shoes made only for you

The meaning of "custom made." A custom-made shoe is a shoe made only for you. It is unlike any other shoe in the world, even the one on your other foot. Its construction takes into account all your special conditions and needs, including your body structure, health, and what you want to use it for. We're best known for padding the feet of people who like to run: weekend joggers, trail runners, iron-man competitors, and the nutty ultramarathoners who may pound their feet for days at a time. But many of our customers are people who simply like to be comfortable doing whatever they do, especially if they have a problem that off-the-shelf shoes may make worse. Nothing makes us feel better than to make a pair of shoes that alleviates the pain of someone with a serious health or bio-mechanical condition.

So, you see, custom made is very different from what some store clerks will call custom fit as they dig through the stacks for a pair of mass-produced shoes that just happen to fit your feet. Each Hersey Custom starts with the construction of a last and pattern designed just for you. Then we use the last to make the kind and style of shoe you want, building the uppers and the soles exactly to the specifications that you need. Because we hang on to your last, we never run out of your favorite model of shoe. We can make more anytime you want, and we can resole your old Herseys for a fraction of the cost of a brand new pair of store-boughts.

Double-Reverse Flare Foxing. You may notice that the material in the back of a Hersey is folded out and stitched to the top of the midsole. Looks strange, doesn't it, because you've probably never seen it on any other shoe. It's called Double-Reverse Flare Foxing, and it adds strength, width and stability to the shoe while reducing the chances of pronating or supinating. Mass-manufacturers don't do Double-Reverse Flare Foxing because they can't. It has to be done by hand.

Different size shoes for different size feet. It's very common for one person to have different size feet. But have you ever tried to buy two different sizes in a store without buying two pair and shuffling them around? Each one of your Herseys will be the exact size and shape that your foot and your body need it to be. We can do this because we make one shoe at a time, not thousands.

• Specially shaped toe box for "Morton's Toe" and other toe problems. Morton's Toe is an abnormality of the metatarsals that causes the second toe of the foot to be longer than the big toe.
• Hersey Plus-Midsole made of extremely high shock-absorbing Myothane® Composite. Tests have shown that Myothane® absorbs 93% of the shock, leaving your body to deal with just 7%.
• A totally non-leather shoe made of 1.5 Clarino® synthetic leather for people who object to animal materials.
• Size adjustment for orthotic inserts. If this applies to you, make sure you measure your feet while standing on top of the inserts.
• A "wear plug" for heel-strikers that can be replaced at minimal cost when the back edge of the outer sole wears thin even though the rest of the sole is still good.
• A choice of outer soles. As with all of our materials, we use only the highest quality outer soles we can find. We normally put carbon rubber on trainers and general-use shoes but offer a deep-lug sole for winter and off-road running. The feather-light Vibram™ sole is perfect for racing flats and other competition shoes. Just tell us what you need.
• The possiblities for customizing your Herseys are almost infinite, except when it comes to color. If you don't like blue and gray (or brown for the Hiker!), we're in trouble.

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